\u8f6c\u81ea\uff1a\u843d\u4f0d<\/p>\n
\u4f18\u5316\u7684\u65b9\u5f0f\u5f62\u5f62\u8272\u8272\uff0c\u4e00\u822c\u65e0\u5916\u4e4e\u6309\u7167\u4e00\u5b9a\u7684\u5173\u952e\u8bcd\uff0c\u901a\u8fc7\u5bf9\u7f51\u7ad9\u7ed3\u6784\uff0c\u9875\u9762\u56e0\u7d20\u548c\u5916\u90e8\u94fe\u63a5\u7684\u4f18\u5316\uff0c\u4f7f\u7f51\u7ad9\u5f97\u5230\u6700\u4f73\u7684\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002\u4f46\u4e8b\u5b9e\u4e0a\u6211\u4eec\u53d1\u73b0\uff0c\u6709\u4e00\u4e9b\u7f51\u7ad9\u7531\u4e8e\u91c7\u53d6\u4e86\u4e0d\u6b63\u786e\u7684\u4f18\u5316\u7b56\u7565\uff0c\u4e0d\u4f46\u672a\u80fd\u6709\u6548\u63d0\u5347\u7f51\u7ad9\u7684\u6392\u540d\uff0c\u53cd\u800c\u4f7f\u7f51\u7ad9\u6392\u540d\u60e8\u8dcc\u751a\u81f3\u906d\u5230\u641c\u7d22\u5f15\u64ce\u5220\u9664\u3002\u5728\u6b64\u6211\u4eec\u5217\u51fa\u88abGoogle\u660e\u4ee4\u7981\u6b62\u7684\u5c5eSPAM\u6027\u8d28\u7684\u4f18\u5316\u6280\u672f\u4f9b\u5927\u5bb6\u501f\u9274\u3002<\/p>\n
\u4e00\uff1a\u9690\u85cf\u6587\u672c\/\u9690\u85cf\u94fe\u63a5<\/p>\n
\u4e00\u822c\u6307\u7f51\u9875\u4e13\u4e3a\u641c\u7d22\u5f15\u64ce\u6240\u8bbe\u8ba1\uff0c\u4f46\u666e\u901a\u8bbf\u95ee\u8005\u65e0\u6cd5\u770b\u5230\u7684\u6587\u672c\u5185\u5bb9\u6216\u94fe\u63a5\u3002\u5728\u5f62\u5f62\u8272\u8272\u7684\u9690\u85cf\u6280\u672f\u4e2d\uff0c\u6700\u5e38\u89c1\u7684\u5c31\u662f\u628a\u6587\u672c\u6216\u94fe\u63a5\u6587\u5b57\u7684\u5b57\u4f53\u989c\u8272\u8bbe\u7f6e\u4e3a\u4e0e\u80cc\u666f\u8272\u76f8\u540c\u6216\u5341\u5206\u63a5\u8fd1\u3002<\/p>\n
\u9690\u85cf\u6587\u672c\u5185\u5bb9(Invisable\/hidden text)
\n\u610f\u6b32\u5728\u4e0d\u5f71\u54cd\u7f51\u7ad9\u7f8e\u89c2\u7684\u524d\u63d0\u4e0b\u901a\u8fc7\u5305\u542b\u5927\u91cf\u5173\u952e\u8bcd\u7684\u7f51\u9875\u63d0\u9ad8\u5173\u952e\u8bcd\u76f8\u5173\u6027\u5f97\u5206\uff0c\u4ece\u800c\u8fbe\u5230\u6539\u5584\u641c\u7d22\u5f15\u64ce\u6392\u540d\u7684\u76ee\u7684\u3002<\/p>\n
\u9690\u85cf\u94fe\u63a5(Invisable\/hidden links)
\n\u610f\u6b32\u5728\u4e0d\u5f71\u54cd\u7f51\u7ad9\u7f8e\u89c2\u7684\u524d\u63d0\u4e0b\u901a\u8fc7\u5728\u5176\u5b83\u9875\u9762\u6dfb\u52a0\u6307\u5411\u76ee\u6807\u4f18\u5316\u9875\u7684\u9690\u5f62\u94fe\u63a5\uff0c\u901a\u8fc7\u63d0\u5347\u94fe\u63a5\u5f97\u5206\u800c\u6539\u5584\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002
\n\u73b0\u5728\u5927\u591a\u6570\u641c\u7d22\u5f15\u64ce\u90fd\u80fd\u68c0\u6d4b\u9690\u85cf\u6280\u672f\uff0c\u5e76\u89c6\u4e3a\u4f5c\u5f0a\u3002\u56e0\u800c\u5305\u542b\u9690\u542b\u6587\u672c\u7684\u7f51\u9875\u9762\u4e34\u88ab\u641c\u7d22\u5f15\u64ce\u964d\u4f4e\u6392\u540d\u751a\u81f3\u5220\u9664\u5217\u8868\u7684\u60e9\u7f5a\u3002\u867d\u7136\u5728Google\u4e0a\u4e0d\u4e4f\u4f7f\u7528\u9690\u5f62\u6280\u672f\u800c\u4fa5\u5e78\u9003\u8131\u7684\u7f51\u7ad9\uff0c\u4f46\u591a\u6570\u4eba\u8fd8\u662f\u8ba4\u4e3a\u4e0d\u503c\u5f97\u5192\u8fd9\u4e2a\u9669\u3002\u5176\u5b9e\u901a\u8fc7\u6dfb\u52a0\u53ef\u89c6\u6587\u672c\u5185\u5bb9\u5e76\u4fdd\u8bc1\u4e00\u5b9a\u7684\u5173\u952e\u8bcd\u5bc6\u5ea6\u53ef\u8fbe\u5230\u76f8\u540c\u7684\u4f18\u5316\u6548\u679c\u3002<\/p>\n
\u4e8c\uff1a\u7f51\u9875\u4e0eGoogle\u63cf\u8ff0\u4e0d\u7b26<\/p>\n
\u4e00\u822c\u53d1\u751f\u4e8e\u5148\u5411\u641c\u7d22\u5f15\u64ce\u63d0\u4ea4\u4e00\u4e2a\u7f51\u7ad9\uff0c\u7b49\u8be5\u7f51\u7ad9\u88ab\u6536\u5f55\u540e\u518d\u4ee5\u5176\u5b83\u9875\u9762\u66ff\u6362\u8be5\u7f51\u7ad9\u3002\u201c\u8bf1\u9975\u884c\u4e3a(Bait-&-Switch)\u201d\u5c31\u5c5e\u4e8e\u6b64\u7c7b\u5077\u6881\u6362\u67f1\u4e4b\u4e3e–\u521b\u5efa\u4e00\u4e2a\u4f18\u5316\u9875\u548c\u4e00\u4e2a\u666e\u901a\u9875\uff0c\u7136\u540e\u628a\u4f18\u5316\u9875\u63d0\u4ea4\u7ed9\u641c\u7d22\u5f15\u64ce\uff0c\u5f53\u4f18\u5316\u9875\u88ab\u641c\u7d22\u5f15\u64ce\u6536\u5f55\u540e\u518d\u4ee5\u666e\u901a\u9875\u53d6\u800c\u4ee3\u4e4b\u3002<\/p>\n
\u4e09\uff1a\u8bef\u5bfc\u6027\u6216\u91cd\u590d\u6027\u5173\u952e\u8bcd<\/p>\n
\u8bef\u5bfc\u6027\u5173\u952e\u8bcd(Misleading Words)
\n\u5728\u9875\u9762\u4e2d\u4f7f\u7528\u4e0e\u8be5\u7f51\u9875\u6beb\u4e0d\u76f8\u5e72\u7684\u8bef\u5bfc\u6027\u5173\u952e\u8bcd\u6765\u5438\u5f15\u67e5\u8be2\u8be5\u4e3b\u9898\u7684\u8bbf\u95ee\u8005\u8bbf\u95ee\u7f51\u7ad9\u3002\u8fd9\u79cd\u505a\u6cd5\u4e25\u91cd\u5f71\u54cd\u4e86\u641c\u7d22\u5f15\u64ce\u6240\u63d0\u4f9b\u7ed3\u679c\u7684\u76f8\u5173\u6027\u548c\u5ba2\u89c2\u6027\uff0c\u4e3a\u641c\u7d22\u5f15\u64ce\u6240\u6df1\u6076\u75db\u7edd\u3002<\/p>\n
\u91cd\u590d\u6027\u5173\u952e\u8bcd(Repeated Words)
\n\u8fd9\u79cd\u4f5c\u5f0a\u6280\u672f\u4e5f\u88ab\u79f0\u4e3a\u201c\u5173\u952e\u8bcd\u5806\u780c\u6b3a\u9a97(Keyword Stuffing)\u201d\uff0c\u5b83\u5229\u7528\u641c\u7d22\u5f15\u64ce\u5bf9\u7f51\u9875\u6b63\u6587\u548c\u6807\u9898\u4e2d\u51fa\u73b0\u7684\u5173\u952e\u8bcd\u7684\u9ad8\u5ea6\u5173\u6ce8\u6765\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u4e0d\u5408\u7406\u7684(\u8fc7\u5ea6)\u91cd\u590d\u3002\u7c7b\u4f3c\u7684\u5176\u5b83\u505a\u6cd5\u8fd8\u5305\u62ec\u5728HTML\u5143\u6807\u8bc6\u4e2d\u5927\u91cf\u5806\u780c\u5173\u952e\u5b57\u6216\u4f7f\u7528\u591a\u4e2a\u5173\u952e\u5b57\u5143\u6807\u8bc6\u6765\u63d0\u9ad8\u5173\u952e\u8bcd\u7684\u76f8\u5173\u6027\u3002\u8fd9\u79cd\u6280\u672f\u5f88\u5bb9\u6613\u88ab\u641c\u7d22\u5f15\u64ce\u5bdf\u89c9\u5e76\u53d7\u5230\u76f8\u5e94\u60e9\u7f5a\u3002 <\/p>\n
\u56db\uff1a\u9690\u5f62\u9875\u9762(Cloaked Page)<\/p>\n
\u5bf9\u5b9e\u9645\u8bbf\u95ee\u8005\u6216\u641c\u7d22\u5f15\u64ce\u4efb\u4e00\u65b9\u9690\u85cf\u771f\u5b9e\u7f51\u7ad9\u5185\u5bb9\uff0c\u4ee5\u5411\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u975e\u771f\u5b9e\u7684\u641c\u7d22\u5f15\u64ce\u53cb\u597d\u7684\u5185\u5bb9\u63d0\u5347\u6392\u540d\u3002 <\/p>\n
\u4e94\uff1a\u6b3a\u9a97\u6027\u91cd\u5b9a\u5411(Deceptive redirects)<\/p>\n
\u6307\u628a\u7528\u6237\u8bbf\u95ee\u7684\u7b2c\u4e00\u4e2a\u9875\u9762(\u7740\u9646\u9875)\u8fc5\u901f\u91cd\u5b9a\u5411\u81f3\u4e00\u4e2a\u5185\u5bb9\u5b8c\u5168\u4e0d\u540c\u7684\u9875\u9762\u3002<\/p>\n
\u201c\u9b3c\u57df(Shadow Domain)\u201d
\n\u8fd9\u662f\u6700\u5e38\u89c1\u7684\u6b3a\u9a97\u6027\u91cd\u5b9a\u5411\u6280\u672f\uff0c\u901a\u8fc7\u6b3a\u9a97\u6027\u91cd\u5b9a\u5411\u4f7f\u7528\u6237\u8bbf\u95ee\u53e6\u5916\u4e00\u4e2a\u7f51\u7ad9\u6216\u9875\u9762\u3002\u4e00\u822c\u5229\u7528HTML\u5237\u65b0\u6807\u8bc6(Meta Refresh)\u6765\u5b9e\u73b0\u3002\u5927\u591a\u641c\u7d22\u5f15\u64ce\u90fd\u4e0d\u4f1a\u7d22\u5f15\u4f7f\u7528\u8be5\u6807\u8bc6\u7684\u9875\u9762\u3002\u5982\u679c\u4f60\u4f7f\u7528\u5237\u65b0\u6807\u8bc6\u6765\u68c0\u6d4b\u6d4f\u89c8\u5668\u6216\u5206\u8fa8\u7387\uff0c\u90a3\u4e48\u5c31\u8bf7\u4f7f\u7528Javascript\uff0c\u4e14\u5c3d\u53ef\u80fd\u5ef6\u957f\u91cd\u5b9a\u5411\u65f6\u95f4\u3002\u5982\u679c\u4e00\u5b9a\u8981\u4f7f\u7528\u91cd\u5b9a\u5411\u529f\u80fd\uff0c\u90a3\u4e48\u8bf7\u52a1\u5fc5\u786e\u4fdd\u5237\u65b0\u5468\u671f\u4e0d\u5c11\u4e8e10\u79d2\u949f\u3002<\/p>\n
\u8fd8\u6709\u4e00\u79cd\u60c5\u51b5\u5c31\u662f\u5f53\u7528\u6237\u6253\u5f00\u4e00\u4e2a\u7f51\u7ad9\uff0c\u8be5\u7f51\u7ad9\u58f0\u79f0\u5176\u7f51\u7ad9\u5df2\u79fb\u81f3\u65b0\u57df\u540d\u4e0b\uff0c\u5e76\u8bf7\u7528\u6237\u70b9\u51fb\u65b0\u57df\u540d\u94fe\u63a5\u8fdb\u5165\u7f51\u7ad9\u3002\u4f46\u5f53\u7528\u6237\u8fdb\u53bb\u540e\u624d\u53d1\u73b0\uff0c\u8fd9\u4e2a\u94fe\u63a5\u662f\u4e00\u4e2a\u201c\u4f1a\u5458\u201d\u94fe\u63a5\u3002\u8fd9\u4e5f\u5c5e\u6b3a\u9a97\u6027\u91cd\u5b9a\u5411\u884c\u4e3a\u3002 <\/p>\n
\u516d\uff1a\u95e8\u9875(Doorway Page)<\/p>\n
\u4e5f\u53eb\u201cBridge\/Portal\/Jump\/Entry Page\u201d\u3002\u662f\u4e3a\u67d0\u4e9b\u5173\u952e\u5b57\u7279\u522b\u5236\u4f5c\u7684\u9875\u9762\uff0c\u4e13\u4e3a\u641c\u7d22\u5f15\u64ce\u8bbe\u8ba1\uff0c\u76ee\u7684\u662f\u63d0\u9ad8\u7279\u5b9a\u5173\u952e\u8bcd\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u6240\u8bbe\u8ba1\u7684\u5bcc\u542b\u76ee\u6807\u5173\u952e\u8bcd\u7684\u57df\u540d\uff0c\u4e14\u91cd\u5b9a\u5411\u81f3\u53e6\u4e00\u57df\u540d\u7684\u771f\u5b9e\u7f51\u7ad9\u3002\u641c\u7d22\u5f15\u64ce\u7684Spiders\u5f80\u5f80\u5ffd\u7565\u5bf9\u90a3\u4e9b\u81ea\u52a8\u91cd\u5b9a\u5411\u5230\u5176\u5b83\u9875\u7684\u9875\u9762\u7684\u68c0\u7d22\u3002<\/p>\n
\u4e03\uff1a\u590d\u5236\u7684\u7ad9\u70b9\u6216\u7f51\u9875<\/p>\n
\u6700\u5e38\u89c1\u7684\u5f53\u5c5e\u955c\u8c61\u7ad9\u70b9(Mirror Sites)\u3002\u901a\u8fc7\u590d\u5236\u7f51\u7ad9\u6216\u536c\u9875\u7684\u5185\u5bb9\u5e76\u5206\u914d\u4ee5\u4e0d\u540c\u57df\u540d\u548c\u670d\u52a1\u5668\uff0c\u4ee5\u6b64\u6b3a\u9a97\u641c\u7d22\u5f15\u64ce\u5bf9\u540c\u4e00\u7ad9\u70b9\u6216\u540c\u4e00\u9875\u9762\u8fdb\u884c\u591a\u6b21\u7d22\u5f15\u3002\u73b0\u5728\u5927\u591a\u6570\u641c\u7d22\u5f15\u64ce\u90fd\u63d0\u4f9b\u6709\u80fd\u591f\u68c0\u6d4b\u955c\u8c61\u7ad9\u70b9\u7684\u9002\u5f53\u7684\u8fc7\u6ee4\u7cfb\u7edf\uff0c\u4e00\u65e6\u53d1\u89c9\u955c\u8c61\u7ad9\u70b9\uff0c\u5219\u6e90\u7ad9\u70b9\u548c\u955c\u8c61\u7ad9\u70b9\u90fd\u4f1a\u88ab\u4ece\u7d22\u5f15\u6570\u636e\u5e93\u4e2d\u5220\u9664\u3002<\/p>\n
\u516b\uff1a\u4f5c\u5f0a\u94fe\u63a5\u6280\u672f\/\u6076\u610f\u94fe\u63a5(Link Spamming)<\/p>\n
\u5178\u578b\u7684\u4f5c\u5f0a\u94fe\u63a5\u6280\u672f\u5305\u62ec\uff1a<\/p>\n
\u94fe\u63a5\u5de5\u5382(link farms)<\/p>\n
\u5927\u5b97\u94fe\u63a5\u4ea4\u6362\u7a0b\u5e8f(bulk link exchange programs)<\/p>\n
\u4ea4\u53c9\u94fe\u63a5(Cross Link) <\/p>\n
\u201c\u94fe\u63a5\u5de5\u5382\u201d(\u4ea6\u79f0\u201c\u5927\u91cf\u94fe\u63a5\u673a\u5236\u201d)\u6307\u7531\u5927\u91cf\u7f51\u9875\u4ea4\u53c9\u94fe\u63a5\u800c\u6784\u6210\u7684\u4e00\u4e2a\u7f51\u7edc\u7cfb\u7edf\u3002\u8fd9\u4e9b\u7f51\u9875\u53ef\u80fd\u6765\u81ea\u540c\u4e00\u4e2a\u57df\u6216\u591a\u4e2a\u4e0d\u540c\u7684\u57df\uff0c\u751a\u81f3\u53ef\u80fd\u6765\u81ea\u4e0d\u540c\u7684\u670d\u52a1\u5668\u3002\u4e00\u4e2a\u7ad9\u70b9\u52a0\u5165\u8fd9\u6837\u4e00\u4e2a\u201c\u94fe\u63a5\u5de5\u5382\u201d\u540e\uff0c\u4e00\u65b9\u9762\u5b83\u53ef\u5f97\u5230\u6765\u81ea\u8be5\u7cfb\u7edf\u4e2d\u6240\u6709\u7f51\u9875\u7684\u94fe\u63a5\uff0c\u540c\u65f6\u4f5c\u4e3a\u4ea4\u6362\u5b83\u9700\u8981\u201c\u5949\u732e\u201d\u81ea\u5df1\u7684\u94fe\u63a5\uff0c\u7c4d\u6b64\u65b9\u6cd5\u6765\u63d0\u5347\u94fe\u63a5\u5f97\u5206\uff0c\u4ece\u800c\u8fbe\u5230\u5e72\u9884\u94fe\u63a5\u5f97\u5206\u7684\u76ee\u7684\u3002\u5982\u4eca\u641c\u7d22\u5f15\u64ce\u53d1\u73b0\u5b83\u4eec\u5df2\u7136\u4e0d\u8d39\u5439\u7070\u4e4b\u529b\u3002\u53ea\u8981\u53d1\u73b0\uff0c\u4e0d\u7ba1\u5c5e\u6709\u610f\u8fd8\u662f\u65e0\u610f\uff0c\u201c\u94fe\u63a5\u5de5\u5382\u201d\u4e2d\u7684\u6240\u6709\u7ad9\u70b9\u90fd\u96be\u9003\u5e72\u7cfb\u3002<\/p>\n
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\u65e5\u5fd7\u6b3a\u9a97\u884c\u4e3a
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